From precise customer acquisition to order closure, 4 core strategies help you seize the opportunity - click to get a customized foreign trade growth plan!
Shared by: Kevin | Xiamen Hifoune Technology Co., Ltd
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As a Chinese factory that has been deeply engaged in forklift manufacturing for 15 years, Xiamen Hifoune has always focused on providing efficient and reliable logistics and handling solutions to global customers. Our product line covers diesel forklifts, LPG forklifts, and electric forklifts, and our service network covers more than 60 countries and regions. At the beginning of the new year, I would like to share with you how we continue to win customer trust in the fiercely competitive foreign trade market through the four core strategies of "precise customer acquisition-rapid conversion-deep binding-market expansion" and achieve a "good start" for the first order of the new year.

1. The key to ordering: From leads to transactions, how to build an efficient conversion link?
Behind every order is a deep understanding of customer needs and a precise match of value delivery. Taking the first order of a Mexican cold chain customer that we recently closed as an example, its core driving factors include:

1. Accurate demand insight
The customer mainly exports frozen seafood and needs to move heavy shelves in a -25℃ cold storage. We respond quickly and provide:
- Customized solution: recommend low-temperature resistant electric forklifts (equipped with anti-condensation circuit + anti-skid tires) to adapt to its working conditions;
- Cost comparison report: compare the 5-year use cost of diesel forklifts and electric forklifts, highlighting the long-term energy-saving advantages.

2. Three elements for building trust
- Certification endorsement: provide CE, ISO certification and Mexican NOM certification pre-qualification documents to dispel compliance concerns;
- Video factory inspection: invite customers to visit the production line online in real time to demonstrate welding technology and quality inspection process;
- Customer testimony: share case videos of similar customers in Brazil to enhance scenario-based trust.

3. Flexible cooperation terms
In response to the customer's capital turnover needs, we provide:
- Tiered payment: 30% deposit + 40% pre-shipment payment + 30% payment upon seeing the copy of the bill of lading;
- Risk commitment: Commitment to bear the return logistics costs in full for returns due to forklift performance problems.

Result: It took only 12 days from inquiry to signing, the first order was 5 electric forklifts, and the purchase intention of 20 units in 2025 was locked.

2. New customer development: How to use the "hook strategy" to efficiently attract customers?
Customers in emerging markets are often cautious about unfamiliar brands. We use the combination strategy of "value-forwarding + localization hook" to quickly break through the psychological defenses of customers:

1. Accurate social media reach
- Targeted advertising on LinkedIn, targeting positions such as "Purchasing Director" and "Warehouse Manager", with content focus:
*"Hifoune forklift-energy consumption cost is 18% lower than Toyota, click to get a free energy consumption calculation tool!"*
- Release a series of short videos "Top Ten Traps in Forklift Selection" on YouTube, implant product advantages, and guide traffic to the official website for inquiries.

2. Limited time first order incentive
New customer exclusive policy:
- "1+1" gift package: For the first order of $50,000 or more, you will receive 1 year of free wearing parts (such as tires, filters) or 1 on-site technical training;
- Recommendation fission: old customers recommend new customers to make orders, and both parties will enjoy $1,000 accessories vouchers.

3. Breaking the ice of localized cooperation
When developing the Vietnamese market, we jointly held the "China-Vietnam Smart Warehousing Summit" with the Hanoi Logistics Association, invited local KOLs to evaluate products, and released a comparison video:
* "Hifoune vs Toyota: With the same load of 3 tons, which one has a lower comprehensive cost?" *
In the first month, we received inquiries from 8 dealers, of which 3 completed trial orders.

III. Repeat purchases from old customers: the secret from "one transaction" to "lifelong partner"
The customer retention cost is only 1/5 of that of new customers. We improve the repurchase rate through "tiered service + continuous empowerment":

1. Tiered customer management
- VIP customers (annual purchases over $200,000): equipped with exclusive customer service, enjoy priority scheduling, 48-hour after-sales response;
- Gold customers (repurchase more than 3 times): free annual equipment health inspection + operator safety training.

2. Active value feedback
- Off-season promotion: In response to the low purchasing period in Q1, we launched the "1 free manual truck for every 5 repurchases by old customers" campaign;
- Technical value-added: Customized "Forklift Energy Consumption Optimization Guide" for customers to help them reduce operating costs by 15%~20%.

3. Early warning follow-up
Tracking the equipment life cycle through the CRM system, for example:
- When the customer has purchased the vehicle for 2 years, the "trade-in" policy (old vehicle discount + new vehicle discount) is automatically pushed;
- When the vehicle has been used for 5,000 hours, a reminder to replace the hydraulic oil is given with a maintenance coupon.

Results: In 2023, the contribution rate of repurchases by old customers reached 65%, among which a Saudi Arabian building materials customer has increased purchases for 4 consecutive years, with a cumulative purchase volume of more than 80 units.

IV. Emerging markets: How to quickly break through with the "light asset model"?
Facing the incremental markets such as Southeast Asia and Latin America, we adopt the strategy of "fast trial and error, low risk, and local focus":

1. Accurate selection of hot products
- For Indonesian mining customers, we mainly promote "explosion-proof diesel forklifts" (suitable for high temperature and high dust environment);
- For Chilean red wine storage, we mainly promote "narrow channel electric forklifts" (shelf height is suitable for 8~10 meters).

2. Light asset landing
- "0 deposit" agency policy: no advance deposit is required for the first order, and commissions are returned according to sales (5%~10%);
- Overseas warehouse spot direct delivery: 500 square meters of forward warehouses are set up in Mexico City and Jakarta, supporting "15-day delivery + 7-day unconditional trial".

3. Risk hedging mechanism
- Exchange rate lock: Cooperate with banks to provide 60-day forward settlement to reduce the risk of US dollar fluctuations;
- Compliance first: Pre-study the policies of the target country (such as Saudi SASO certification) to ensure "zero delay in product access".

In conclusion
The essence of foreign trade is "continuous delivery of value". Whether it is breaking the ice with new customers, deepening the cultivation of old customers, or exploring emerging markets, only by building an end-to-end value chain around the real needs of customers can we win long-term trust in global competition.

In 2025, Xiamen Hifoune Technology is willing to work with you:
- Visit our online exhibition hall: [www.hifouneforklift.com](http://www.hifouneforklift.com)
- Get a free customized plan: reply "2025 plan" to receive the "Industry Exclusive Forklift Selection Guide + Foreign Trade Growth Toolbox"

Seize the opportunity of the new year and start with a dialogue - looking forward to defining the next decade of the forklift industry with you!

Shared by: Kevin
Xiamen Hifoune Technology Co., Ltd
—— Make handling more efficient and cooperation simpler ——